An overall enhancement of the standard of living across the world has contributed to people living longer than ever before. There are approximately 98 million elderly people in India and it is estimated that the number would touch 240 million by 2050. Seniors need specialized housing catering to their needs. In contrast to senior living in the west, the concept of housing for seniors as a specific asset class in India continues to have social stigma associated with it which has restricted the growth of the sector at large. There is, however, now a growing realization amongst urban households, who in the last 20 years have witnessed a marked increase in nuclear families that are no longer equipped to take care of their aged family members. In this changing social environment, concepts such contemporary retirement resorts are becoming acceptable and popular.

Jagriti Dham envisages an age integrated society and promotes the concept of active ageing in a luxurious senior living facility. This Green Certified Senior Living facility is situated in Amtala near Kolkata.